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Duroflex launches new bed linen range-Telangana Today – 360happyhome


Hyderabad: Duroflex has launched the Summer Story 22 collection in the bed linen category. The brand recently launched a couture bed linen collection with designer Rohit Bal and now it is back with a vibrant summer collection that has design stories for all tastes. The new ‘Summer Story’ collection (…)

Published Date – 20 May 2022, 09:38 PM




Hyderabad: Duroflex has launched the Summer Story 22 collection in the bed linen category. The brand recently launched a couture bed linen collection with designer Rohit Bal and is now back with a vibrant summer collection that has design stories for all tastes.

The new ‘Summer Story’ collection is designed to bring a burst of summer colours to your bedroom, while also maintaining a perfect balance between style and health. The entire collection will let you experience the beauty of a summer afternoon in the comfort of your bedroom, comprising three design stories – Chroma, Sanctuary and Nostalgia.


Smita Murarka, Chief Marketing Officer, Duroflex said, “We entered the category last year with an aim to become a complete sleep solutions provider for our consumers. This season, we wanted to introduce a new range of designs that reflect the cheerful and joyful mood of the Indian summer. The Summer Story 22 collection is the first of our seasonal collections that we plan to introduce with every new season.”

The Duroflex bed linen range will be available across all retail outlets as well as e-commerce and marketplaces. Apart from multi-brand outlets, the range will also be available on the Duroflex website, Amazon and Flipkart. Prices start at Rs 1,099, including a special inaugural launch offer of 15 per cent off.


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